Advertising Media Planning

Advertising Media Planning
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By:"Larry Kelley","Kim Sheehan","Donald W. Jugenheimer"
"Business & Economics"
Published on 2015-03-27 by Routledge

Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an ...

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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a \

This Book was ranked 24 by Google Books for keyword advertising management.

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