Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications
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334
By:"Larry Percy"
"Business & Economics"
Published on 2014-06-27 by Routledge

In Part II we begin to examine the fundamental building blocks of \u003cb\u003eIMC\u003c/b\u003e, the \u003cbr\u003e\nelements that go into building brands and strengthening companies. In Chapters \u003cbr\u003e\n4 and 5 we look at what is meant by traditional \u003cb\u003eadvertising and promotion\u003c/b\u003e, noting \u003cbr\u003e\nthat ...

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An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspectiveCorporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing.

This Book was ranked 35 by Google Books for keyword advertising and promotion an integrated marketing communications.

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