Industrial Marketing Communications

Industrial Marketing Communications
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By:"Norman A. Hart"
"Advertising"
Published on 1993 by

The last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area.

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The last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area. Whilst the concept of marketing is basically the same for both industrial and consumer markets, industrial marketing requires different techniques because of the nature and complexity of the purchasing decision-making and the size of the budgets involved.

This Book was ranked 29 by Google Books for keyword advertising promotion and other aspect of marketing communications.

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