George Gallup in Hollywood

George Gallup in Hollywood
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336
By:"Susan Ohmer"
"Performing Arts"
Published on 2012-05-29 by Columbia University Press

"Macfadden Buys 'Liberty, Sells "Detroit Daily," Advertising Age, Apr. 4, 1931, 1, \u003cbr\u003e\n14, "Liberty Is Sold," Advertising & Selling ... 30, 1932, 5, and Raoul Blumberg \u003cbr\u003e\nand Carroll Rheinstrom, "How \u003cb\u003eAdvertising Techniques\u003c/b\u003e Are Rated by Gallup \u003cbr\u003e\nSurvey," ...

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Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.

This Book was ranked 37 by Google Books for keyword advertising techniques.

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