Targeted Advertising Technologies in the ICT Space

Targeted Advertising Technologies in the ICT Space
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By:"Christian Schlee"
"Computers"
Published on 2013-10-01 by Springer Science & Business Media

In recent years the \u003cb\u003eadvertising\u003c/b\u003e industry has undergone substantial changes that \u003cbr\u003e\ncan be characterized by two major ... \u003cb\u003eDefinition\u003c/b\u003e. Since the beginning of the new \u003cbr\u003e\nmillennium online \u003cb\u003eadvertising\u003c/b\u003e has become omnipresent on websites and more ...

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In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

This Book was ranked 25 by Google Books for keyword advertising definition.

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