Persuasive Signs

Persuasive Signs
ZKnWKas1r7kC
193
By:"Ron Beasley","Marcel Danesi"
"Literary Criticism"
Published on 2002 by Walter de Gruyter

This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form. "

READ NOW

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

This Book was ranked 12 by Google Books for keyword advertising books.

The book is written in enfor NOT_MATURE

Read Ebook Now
false
true

Printed Version of this book available in
BOOK

Availability of Ebook version is falsein falseor false

Public Domain Status false

Rating by

SAMPLE

false

To Get More Advertising Ebooks Click Here