Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
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By:"Edd Applegate","Art Johnsen"
"Business & Economics"
Published on 2007 by Rowman & Littlefield

Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

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Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

This Book was ranked 17 by Google Books for keyword advertising management.

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