Strategic Writing

Strategic Writing
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By:"Charles Marsh","David W. Guth","Bonnie Poovey Short"
"Business & Economics"
Published on 2015-07-17 by Routledge

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication.

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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly \

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