Advertising Management

Advertising Management
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288
By:"Donald W Jugenheimer","Larry D Kelley","Fogarty Klein Monroe"
"Antiques & Collectibles"
Published on 2014-12-18 by Routledge

Contents Preface and Acknowledgments Part I. \u003cb\u003eAdvertising Management\u003c/b\u003e \u003cbr\u003e\nFundamentals 1 1. Foundations of \u003cb\u003eAdvertising Management\u003c/b\u003e 3 2. Culture of \u003cbr\u003e\n\u003cb\u003eAdvertising Management\u003c/b\u003e, Administration, and Leadership 3. \u003cb\u003eAdvertising\u003c/b\u003e \u003cbr\u003e\n\u003cb\u003eManagement\u003c/b\u003e Trends ...

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This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with \

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