Strategic Advertising Management

Strategic Advertising Management
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By:"CTI Reviews"
"Education"
Published on 2016-09-26 by Cram101 Textbook Reviews

CHAPTER OUTLINE: KEY TERMS, PEOPLE, PLACES, CONCEPTS • \u003cb\u003eAdvertising\u003c/b\u003e \u003cbr\u003e\n• information processing • Value system • Propaganda • Critical theory • Prime • \u003cbr\u003e\nTarget audience • Consumerism • product placement • Information economics ...

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Facts101 is your complete guide to Strategic Advertising Management. In this book, you will learn topics such as Advertising across Cultural Borders, What itTakes for Successful Advertising and Promotion, The Strategic Planning Process, and Selecting the Target Audience plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

This Book was ranked 18 by Google Books for keyword advertising management.

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