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Minggu, 23 Oktober 2016

Integrated Branding

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Integrated Branding
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By:"F. Joseph LePla","Lynn M. Parker"
"Business & Economics"
Published on 2002 by Kogan Page Publishers

Brand management has become a major driver for companies today. Authors LePla and Parker have developed a unique tool, the "Integrated Brand Model", that has been employed by numerous companies.

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* Branding has become a central topic in business development and management training

This Book was ranked 24 by Google Books for keyword advertising and integrated brand promotion.

The book is written in enfor NOT_MATURE

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