Strategic Integrated Marketing Communication
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By:"Larry Percy"
"Business & Economics"
Published on 2008 by Routledge
This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.
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Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.
This Book was ranked 18 by Google Books for keyword advertising and integrated brand promotion.
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