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Rabu, 19 Oktober 2016

Dynamics of International Advertising

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Dynamics of International Advertising
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368
By:"Barbara Mueller"
"Business & Economics"
Published on 2011 by Peter Lang

CHAPTER FOUR The Cultural Environment The final aspect of the marketing and \u003cbr\u003e\n\u003cb\u003eadvertising\u003c/b\u003e environment that the ... A classic \u003cb\u003edefinition\u003c/b\u003e is provided by E. B. Taylor, \u003cbr\u003e\nwho defined culture as "a complex whole, which includes knowledge, beliefs, ...

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