Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications

Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications
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By:"Terence A. Shimp"
"Advertising"
Published on 2000 by

The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of ...

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The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.\

This Book was ranked 30 by Google Books for keyword advertising and integrated brand promotion.

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