Effective Advertising

Effective Advertising
N6yPmJ9EyboC
216
By:"Gerard J. Tellis"
"Business & Economics"
Published on 2003-11-20 by SAGE Publications

The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology.

READ NOW

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.

This Book was ranked 3 by Google Books for keyword advertising.

The book is written in enfor NOT_MATURE

Read Ebook Now
true
true

Printed Version of this book available in
BOOK

Availability of Ebook version is true,"listPrice": {"amount": 62.0,"currencyCode": "USD"in true or true

Public Domain Status false

Rating by

SAMPLE

false

To Get More Advertising Ebooks Click Here