In Defense of Advertising

In Defense of Advertising
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By:"Jerry Kirkpatrick"
"Business & Economics"
Published on 2007-01 by TLJ Books

Based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, Kirkpatrick argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism.

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Based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, Kirkpatrick argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism.

This Book was ranked 39 by Google Books for keyword advertising.

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