Marketing Management 4E
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By:"Rajan Saxena"
"Marketing"
Published on 2009 by Tata McGraw-Hill Education
CHAPTER 15 \u003cb\u003eAdvertising Management\u003c/b\u003e Learning Objectives After reading this \u003cbr\u003e\nchapter, you should be able to understand • the growth and changing role of the \u003cbr\u003e\nadvertising industry in India • the contribution advertising makes to the marketing\u003cbr\u003e\n ...
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