Advertising as Culture

Advertising as Culture
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By:"Chris Wharton"
"Social Science"
Published on 2013 by Intellect Books

Both popular music and \u003cb\u003eadvertising\u003c/b\u003e exist as cultural-commercial hybrids, making \u003cbr\u003e\nclaims of art as well as charges of ... Clow, K. E. and Baack, D. (2007), \u003cb\u003eIntegrated\u003c/b\u003e \u003cbr\u003e\n\u003cb\u003eAdvertising\u003c/b\u003e, \u003cb\u003ePromotion\u003c/b\u003e and \u003cb\u003eMarketing Communications\u003c/b\u003e, New Jersey: Pearson ...

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Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, this title explores such topics as the conceptual relationship between advertising and culture; the relationship of advertising to cultural fields such as art, fashion, and music; and developments in digital media practice.

This Book was ranked 38 by Google Books for keyword advertising and promotion an integrated marketing communications.

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