Consumer Behaviour and Advertising Management

Consumer Behaviour and Advertising Management
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392
By:"M. Khan"
"Advertising"
Published on 2007-01-01 by New Age International

... Organisation Buying 242 Questions 243 PART II: \u003cb\u003eAdvertising Management\u003c/b\u003e 1 \u003cbr\u003e\n\u003cb\u003eAdvertising Management\u003c/b\u003e Overview 247 1.1 Meaning 248 1.2 Nature of \u003cbr\u003e\nAdvertising 248 1.3 Scope of Advertising 249 1.4 Types of Advertising 252 \u003cbr\u003e\nQuestions 257 2 ...

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Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.

This Book was ranked 14 by Google Books for keyword advertising management.

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