Emotions, Advertising and Consumer Choice

Emotions, Advertising and Consumer Choice
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462
By:"Flemming Hansen","Sverre Riis Christensen"
"Business & Economics"
Published on 2007 by Copenhagen Business School Press DK

We present our \u003cb\u003edefinition\u003c/b\u003e of the two concepts and their interrelationship with \u003cbr\u003e\nemphasis on the concept of feelings, since this concept is the one that most \u003cbr\u003e\nresearch on affect is dealing with - either under the heading of feelings or \u003cbr\u003e\nemotions.

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