Advertising Account Planning

Advertising Account Planning
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262
By:"Larry Kelley","Donald W. Jugenheimer"
"Business & Economics"
Published on 2015-02-11 by Routledge

Planning and Managing an IMC Campaign Larry Kelley, Donald W. Jugenheimer\u003cbr\u003e\n. How to Define Brand Personality Various research \u003cb\u003etechniques\u003c/b\u003e can be used to \u003cbr\u003e\nhelp define abrand personality.One ofthe typical methods usedtohelp distinguish\u003cbr\u003e\n ...

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

This Book was ranked 32 by Google Books for keyword advertising techniques.

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