Mass Media Advertising

Mass Media Advertising
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By:"Edith Smit"
"Business & Economics"
Published on 1999 by Het Spinhuis

Moreover, advertising is obviously something we all recognise when we see it. lt \u003cbr\u003e\nis something that the entire ... The rest is carried by 'new' media, such as the \u003cbr\u003e\nWorld Wide Web, or specific \u003cb\u003eadvertising media\u003c/b\u003e, such as outdoor or direct mail.

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For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as \

This Book was ranked 8 by Google Books for keyword advertising media.

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