Advertising and Consumer Citizenship

Advertising and Consumer Citizenship
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192
By:"Anne M. Cronin"
"Social Science"
Published on 2005-07-05 by Routledge

Virilio (1994) argues that the impact of print \u003cb\u003eadvertisements\u003c/b\u003e, or their 'suggestive- \u003cbr\u003e\nness' as he puts it, has conventionally resided in their quality as 'phatic' imagery. \u003cbr\u003e\nThis is high-\u003cb\u003edefinition\u003c/b\u003e imagery with precision print quality, making a high visual ...

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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

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