Advertising and Public Relations Law

Advertising and Public Relations Law
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By:"Roy L. Moore","Carmen Maye","Erik L. Collins"
"Business & Economics"
Published on 2010-10-04 by Routledge

Distinct differences separate the legal challenges faced by \u003cb\u003eadvertising\u003c/b\u003e and public \u003cbr\u003e\nrelations practitioners from those ... of Commercial Speech Jurisprudence Clearly\u003cbr\u003e\n, most \u003cb\u003eadvertising\u003c/b\u003e of goods and services falls directly within the \u003cb\u003edefinition\u003c/b\u003e of ...

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Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

This Book was ranked 16 by Google Books for keyword advertising definition.

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