IMC

IMC
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By:"Thomas R. Duncan"
"Brand name products"
Published on 2002 by McGraw-Hill Companies

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing.

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IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of \

This Book was ranked 20 by Google Books for keyword advertising and integrated brand promotion.

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