Identify and Evaluate Advertising

Identify and Evaluate Advertising
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By:"Valerie Bodden"
"Business & Economics"
Published on 2015-02-01 by Lerner Publications

With all that in mind, try to analyze the \u003cb\u003eadvertising techniques\u003c/b\u003e you see around \u003cbr\u003e\nyou. Which ones do you find the most persuasive? Do you tend to fall for ads with \u003cbr\u003e\ngreat music? Will you buy anything promoted by your favorite star? Are you afraid\u003cbr\u003e\n ...

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Provides tips and techniques for examining advertisements, including what it is, the various forms it can take, and how they persuade people.

This Book was ranked 25 by Google Books for keyword advertising techniques.

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