Advertising and a Democratic Press

Advertising and a Democratic Press
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216
By:"C. Edwin Baker"
"Business & Economics"
Published on 2014-07-14 by Princeton University Press

Even if the Court would strike down a uniquely \u003cb\u003emedia\u003c/b\u003e-oriented \u003cb\u003eadvertising\u003c/b\u003e tax, it \u003cbr\u003e\nwould likely uphold a more broad-based tax. Probably the tax would be \u003cbr\u003e\nsufficiently general if it applied to all \u003cb\u003eadvertising\u003c/b\u003e (including direct mail, billboard, ...

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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly \

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