The Codes of Advertising

The Codes of Advertising
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By:"Sut Jhally"
"Business & Economics"
Published on 2014-05-22 by Routledge

Fetishism and the Political Economy of \u003cb\u003eMeaning\u003c/b\u003e in the Consumer Society Sut \u003cbr\u003e\nJhally ... This is a vital issue because, as was demonstrated in Chapter 1, \u003cbr\u003e\n\u003cb\u003eadvertising\u003c/b\u003e plays a key role in the \u003cb\u003edefinition\u003c/b\u003e and satisfaction of needs in a \u003cbr\u003e\nconsumer ...

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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who \

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