Integrated Marketing Communications

Integrated Marketing Communications
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By:"Lawrence Ang"
"Business & Economics"
Published on 2014-01-02 by Cambridge University Press

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.

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Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.

This Book was ranked 28 by Google Books for keyword advertising and promotion an integrated marketing communications.

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