Persuasive Advertising

Persuasive Advertising
-czrPbGn6SEC
386
By:"J. Scott Armstrong"
"Business & Economics"
Published on 2010-06-15 by Palgrave Macmillan

This book translates knowledge about persuasion into evidence-based principles.

READ NOW

This book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. The author is a leading authority on marketing and the range and scope of this work is such that it is sure to become the standard work on advertising.

This Book was ranked 35 by Google Books for keyword advertising principles and practice.

The book is written in enfor NOT_MATURE

Read Ebook Now
false
true

Printed Version of this book available in
BOOK

Availability of Ebook version is falsein falseor false

Public Domain Status false

Rating by

SAMPLE

false

To Get More Advertising Ebooks Click Here