Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications
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By:"CTI Reviews"
"Education"
Published on 2016-09-26 by Cram101 Textbook Reviews

\u003cb\u003eAdvertising\u003c/b\u003e research is a specialized form of \u003cb\u003emarketing\u003c/b\u003e research conducted to \u003cbr\u003e\nimprove the efficiency of \u003cb\u003eadvertising\u003c/b\u003e. A focus ... Questions are asked in an \u003cbr\u003e\ninteractive group setting where participants are free to talk with \u003cb\u003eother\u003c/b\u003e group \u003cbr\u003e\nmembers.

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Facts101 is your complete guide to Integrated Advertising, Promotion, and Marketing Communications. In this book, you will learn topics such as BUYER BEHAVIORS, THE IMC PLANNING PROCESS, ADVERTISING MANAGEMENT, and ADVERTISING DESIGN: THEORETICAL FRAMEWORKS AND TYPES OF APPEALS plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

This Book was ranked 35 by Google Books for keyword advertising promotion and other aspect of marketing communications.

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