Advertising and Sales Management (for BBA - 1)
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Published on by FK Publications
TYPES OF \u003cb\u003eADVERTISING MEDIA\u003c/b\u003e □ 1. Meaning of Media Media is the vehicle \u003cbr\u003e\nthat carries the advertiser's message to target audience. It is a means through \u003cbr\u003e\nwhich an advertising message is passed on to the prospective customers. Media\u003cbr\u003e\n ...
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