Advertising and Promotion , An Integrated Marketing Communications Perspective

Advertising and Promotion , An Integrated Marketing Communications Perspective
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By:"CTI Reviews"
"Education"
Published on 2016-10-28 by Cram101 Textbook Reviews

Facts101 is your complete guide to Advertising and Promotion , An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion: The Role of Ad Agencies and .

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Facts101 is your complete guide to Advertising and Promotion , An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion: The Role of Ad Agencies and ..., Perspectives on Consumer Behavior, The Communication Process, and Source, Message, and Channel Factors plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

This Book was ranked 9 by Google Books for keyword advertising and promotion an integrated marketing communications.

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