Fables, Fashions, and Facts About Advertising

Fables, Fashions, and Facts About Advertising
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328
By:"John Philip Jones"
"Business & Economics"
Published on 2003-11-20 by SAGE Publications

65–71. Chapter 16: The myth comes from Belch and Belch, \u003cb\u003eAdvertising and\u003c/b\u003e \u003cbr\u003e\n\u003cb\u003ePromotion. An Integrated Marketing Communications\u003c/b\u003e Perspective, p. 440. The \u003cbr\u003e\nadvertising investments of leading advertisers are detailed in “Special Report: \u003cbr\u003e\nLeading ...

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John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising \

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