Online Multimedia Advertising: Techniques and Technologies

Online Multimedia Advertising: Techniques and Technologies
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352
By:"Hua, Xian-Sheng"
"Computers"
Published on 2010-12-31 by IGI Global

Techniques and Technologies Hua, Xian-Sheng. xv. Preface. Advertising \u003cbr\u003e\nprovides financial support for a large portion of today's Internet ecosystem. ... \u003cbr\u003e\nSection 1 introduces conventional text- and banner-based \u003cb\u003eadvertising techniques\u003c/b\u003e\u003cbr\u003e\n.

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The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

This Book was ranked 4 by Google Books for keyword advertising techniques.

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