Controversies in Contemporary Advertising

Controversies in Contemporary Advertising
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By:"Kim Bartel Sheehan"
"Language Arts & Disciplines"
Published on 2013-07-18 by SAGE Publications

In this chapter, we \u003cb\u003edefine\u003c/b\u003e and discuss the idea of a consumer culture along with \u003cbr\u003e\nthe concept of the brand, and we evaluate the role of brands in our society and in \u003cbr\u003e\na consumer culture. Brands are developed through \u003cb\u003eadvertising\u003c/b\u003e messages that ...

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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

This Book was ranked 38 by Google Books for keyword advertising definition.

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