Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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By:"Donald Parente","Kirsten Strausbaugh-Hutchinson"
"Business & Economics"
Published on 2014-08-01 by Cengage Learning

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked 26 by Google Books for keyword advertising and integrated brand promotion.

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