Fashion Marketing Communications

Fashion Marketing Communications
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216
By:"Gaynor Lea-Greenwood"
"Design"
Published on 2012-10-02 by John Wiley & Sons

Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. ...

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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

This Book was ranked 24 by Google Books for keyword advertising promotion and other aspect of marketing communications.

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