Book Marketing Handbook: Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals

Book Marketing Handbook: Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals
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By:"Nat G. Bodian"
"Business & Economics"
Published on 1983-06 by Rr Bowker Llc

A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reduction

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A comprehensive guide to the marketing of books and journals includes discussions of advertising techniques, publicity, sales projections, and inventory reduction

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