Advertising Techniques and Consumer Fraud

Advertising Techniques and Consumer Fraud
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108
By:"Nancy Sellers"
"Business & Economics"
Published on 1980 by Glencoe/McGraw-Hill School Publishing Company

Explains how to analyze the claims made or implied by ads, describes the approaches they use, and discusses improper and illegal sales schemes

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Explains how to analyze the claims made or implied by ads, describes the approaches they use, and discusses improper and illegal sales schemes

This Book was ranked 6 by Google Books for keyword advertising techniques.

The book is written in enfor NOT_MATURE

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