Humor in the Advertising Business

Humor in the Advertising Business
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By:"Fred K. Beard"
"Business & Economics"
Published on 2008 by Rowman & Littlefield

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works.

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Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

This Book was ranked 38 by Google Books for keyword advertising principles and practice.

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