Advertising

Advertising
9-44SwAACAAJ
815
By:"William Wells","John Burnett","Sandra Ernst Moriarty"
"Advertising"
Published on 1995 by

Exceptionally real-world in focus with examples, issues, and applications interlaced throughout this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does ...

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Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

This Book was ranked 5 by Google Books for keyword advertising principles and practice.

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