The New Marketing Paradigm

The New Marketing Paradigm
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By:"Don E. Schultz","Stanley I. Tannenbaum","Robert F. Lauterborn"
"Business & Economics"
Published on 1994 by McGraw Hill Professional

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

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Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

This Book was ranked 21 by Google Books for keyword advertising and promotion an integrated marketing communications.

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