Instructor's Resource CD-ROM to Accompany Advertising & Promotion--an Integrated Marketing Communications Perspective, Second Canadian Edition [by] Belch, Belch, Guolla [electronic Resource]

Instructor's Resource CD-ROM to Accompany Advertising & Promotion--an Integrated Marketing Communications Perspective, Second Canadian Edition [by] Belch, Belch, Guolla [electronic Resource]
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By:"Belch, George E. (George Eugene)","Guolla, Michael Angelo","Harvey Skolnick","Shearer, Janice","Brownstone Research Group"

Published on 2005 by [Don Mills, Ont.] : McGraw-Hill Ryerson

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