Advertising and Promotion

Advertising and Promotion
4N3SAwAAQBAJ
360
By:"Chris Hackley","Rungpaka Amy Hackley"
"Business & Economics"
Published on 2014-11-10 by SAGE

The way around this problem, of course, lies in the use of branded content and '\u003cbr\u003e\nnative' \u003cb\u003eadvertising\u003c/b\u003e (\u003cb\u003epromotion\u003c/b\u003e that ... The author claims that brand journalism 'isn't \u003cbr\u003e\ncontent \u003cb\u003emarketing\u003c/b\u003e or sponsored content'. ... the sense that negative \u003cbr\u003e\n\u003cb\u003ecommunication\u003c/b\u003e about a client can spread so quickly it is very difficult to respond \u003cbr\u003e\nto it adequately. ... Viral videos, infographics and \u003cb\u003eother\u003c/b\u003e visualisations will \u003cbr\u003e\ncontinue to be of great.

READ NOW

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

This Book was ranked 33 by Google Books for keyword advertising promotion and other aspect of marketing communications.

The book is written in enfor NOT_MATURE

Read Ebook Now
true
true

Printed Version of this book available in
BOOK

Availability of Ebook version is true,"listPrice": {"amount": 52.0,"currencyCode": "USD"in true or true

Public Domain Status false

Rating by

SAMPLE

false

To Get More Advertising Ebooks Click Here