Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications
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By:"Kenneth E. Clow","Donald Baack"
"Advertising"
Published on 2010 by Prentice Hall

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme.

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Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme.

This Book was ranked 10 by Google Books for keyword advertising and promotion an integrated marketing communications.

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