The Advertising Concept Book

The Advertising Concept Book
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272
By:"Pete Barry"
"Advertising"
Published on 2008 by

Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, The Advertising Concept Book can help anyone produce better advertising.

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Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.

This Book was ranked 17 by Google Books for keyword advertising books.

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