Advertising Media Workbook and Sourcebook

Advertising Media Workbook and Sourcebook
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Published on 2005 by M.E. Sharpe

Working to define your target group is the most important aspect of developing a \u003cbr\u003e\n\u003cb\u003emedia\u003c/b\u003e plan. If you are directing your \u003cb\u003eadvertising\u003c/b\u003e to the wrong target group or \u003cbr\u003e\ntarget audience, then you are not likely to meet your brand's marketing growth ...

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This practical workbook on effective media planning provides media data and secondary source material, and includes coverage of cable TV and the Internet. Each section opens with a brief text segment and sample source materials from actual advertising and media companies, followed by numerous hands-on exercises.

This Book was ranked 6 by Google Books for keyword advertising media.

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