Advertising

Advertising
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By:"Moriarty & Spence-Stone, Burnett Wells","William Wells"
"Advertising"
Published on 2007 by

Puts advertising into an Australian context, with examples, data and circumstances that reflect the evolution of advertising in this region, and the media and regulatory environment in which it operates.

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Puts advertising into an Australian context, with examples, data and circumstances that reflect the evolution of advertising in this region, and the media and regulatory environment in which it operates. R. Spence-Stone, University of Technology, Sydney.

This Book was ranked 3 by Google Books for keyword advertising principles and practice.

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