A Handbook of Advertising Techniques
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By:"Tony Harrison"
"Advertising"
Published on 1989-01-01 by
The late Tony Harrison was Creative Director of Saatchi and Saatchi in Frankfurt.
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The late Tony Harrison was Creative Director of Saatchi and Saatchi in Frankfurt. His book presents a practical approach to advertising for businesses. It divides the development of a campaign into stages, uses examples, offers practical advice on legal problems and shows how to be cost-effective.
This Book was ranked 19 by Google Books for keyword advertising techniques.
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